Nate Checketts joins Joe and tom this week for a conversation on sports apparel. Nate is the founder of Rhone apparel, a new innovative sports apparel brand. They have since grown 250% year over year and have been named the “hottest active wear brand around.” Before founding Rhone, Nate worked for the NFL in their Business Development department.

In this episode, Nate talks about starting Rhone, from the genesis of the idea all the way to securing funding and growing the company into a powerhouse. Nate also shares his insights on the most effective marketing techniques for sports brands. Be sure to check out Rhone Apparel:  https://www.rhone.com/ You can find Nate on Twitter @natechecketts

 

The Facts

 

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com