Glowing Older

Episode 6:1 Avi Friedman Shares How a Person-Centered Approach Improves Census and Resident Satisfaction


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In-house physical therapy has become a necessary amenity for senior living communities. LINK’s “secret sauce” is seamless communication and crafting physical, occupational, and speech therapy programs based on each individual’s “story.” Avi shares his top trends in design, programming, and technology to improve health outcomes and quality of life.

About Avi

Avi Friedman is a Doctor of Physical Therapy and Co-founder/COO of LINK Home Therapy, a leading therapy provider at senior living communities nationally. With 60,000+ therapy sessions in 2020, LINK is quickly establishing itself as an innovative disrupter in the senior living market. 

With a background in education and healthcare, Avi developed a passion for spreading the gospel of gold   standard care. He is driven by the desire to make the world a better place by transforming healthcare. The journey began with an idea that patients would receive better care if healthcare providers improved communication across the continuum of care by breaking down silos. With a fearless ability to implement changes in healthcare while creating value-add propositions that help operators achieve bottom line goals, LINK is uniquely positioned to grow.

Under Avi's leadership, LINK is focused on improving aging with initiatives that include:

  • Tracking social determinants of health
  • Utilizing cutting edge technology
  • Weaving purpose throughout care to   prevent loneliness
  • Decreasing re-hospitalizations
  • Developing a continuum of care   tapestry
  • Preventing falls with screenings/predictors
  • Implementing AI wellness indicators
  • Key Takeaways

    The healthcare system is fragmented. Connecting the dots with   seamless communication leads to better quality care, a decrease in length of hospital stays and rehospitalizations, and lower healthcare costs overall.

    Having the same therapist treat each patient through the course   of their care benefits both sides. The development of deep connections lead   to better clinical outcomes for the patient and higher employee satisfaction levels.

    Gamification and fall prevention are top technology trends in physical therapy.

    ...more
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    Glowing OlderBy Nancy Griffin

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