The rollup of magazine media continues apace. Meredith's acquisition of Time Inc, and Hearst's buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and "commerce + media" companies. 

This week on AdExchanger Talks we hear from Troy Young, the outspoken global president of Hearst Digital Media, who says a key publisher challenge going forward is showing your ads drive sales.