Keith Green joins Joe this week for a conversation on breaking world records. Keith Green is the vice president of marketing and commercial sales at Guinness World Records. Green oversees three key areas out of the company’s New York City office: consumer marketing for the best-selling, annual book; commercial sales surrounding the company’s adjudication and licensing products, and B2B marketing to companies of all types and sizes that want to harness the power of record breaking to advance their business objectives.

In this episode, Keith talks about the intricacies of the world of record breaking. Keith talks about how Guinness World Records works with brands in the sports industry and beyond to help them break their records create brand awareness. Keith also talks about how Guinness World Records has reinvented itself in the era of social media. You can find Keith on Twitter @ @KeithsTweets and Guinness World Records @GWR

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).

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