In this episode of The Internal Comms Podcast, host Katie Macaulay invites qualitative research expert Mari Lee to sit in the hot seat. Mari’s specialism is in ‘development communication’ – using comms tools and techniques to facilitate social change.

Mari founded Devcom – a communications consultancy driven by the influence that it can have on individuals’ lives – in 2005, and has spent her life’s work enacting developmental change, from the boardroom to the borders of countries.

Mari began her career in change communication in South Africa, where she joined the team working on the region’s first national HIV AIDS campaign: Khomanani. Learning from some of the time’s most influential ‘legends’ of the development communication industry, Mari realised the value of understanding human behaviour when trying to mobilise a change programme.

This episode is a masterclass in the power and practice of research. We get invaluable insight into why qualitative research can be transformative for any business, discover how closing the feedback loop can leave your colleagues feeling empowered to inspire change, and get to know the ABC of research: Ask, believe, change.