In this very special episode of The Internal Comms Podcast, the tables have turned. Katie Macaulay is in the hot seat, and AB’s Senior Content Editor Freddie Reynolds takes over as host, to celebrate The Internal Comms Podcast hitting the 250,000 plays milestone.

Having launched back in January 2019, The Internal Comms Podcast is now in its eighth season and going from strength to strength. This episode marks the 68th(!) insightful conversation. Katie has welcomed IC practitioners, consultants, behavioural scientists and even an ex-hostage negotiator to the mic, getting into the weeds of what good internal communication really looks like.

This episode sees Katie get her opportunity to answer some of those challenging questions usually posed to her guests. Sitting down with Freddie – who was around for the inaugural episode, and recently returned to AB – Katie reveals what the podcast has taught her, why it’s so important to both her audience and her as an internal communicator, and where our industry could be going next. It’s not one to miss!