Erick and Rich discuss HP’s solution-focused strategy for avoiding hardware commoditization and three tactics for improving MRR predictability. Then they’re joined by Tim Golden of Compliance Scorecard for an expert’s take on why and how to get into the burgeoning market for compliance services. And finally, one last thing: Why investment firm Aberdeen renamed itself Abrdn and then came to regret it.  

Discussed in this episode:
Don’t Sell Hardware
Vowel movement: Abrdn renames itself Aberdeen to remove ‘distractions’