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In this wide ranging discussion, Cadreon's Erica Schmidt discusses IPG's evolving programmatic revenue model, the slow evolution of the CMO, and the risk that ad tech consolidation will stymie innovation. See more episdodes at adexchanger.com/podcast
By AdExchanger Talks4.5
7171 ratings
In this wide ranging discussion, Cadreon's Erica Schmidt discusses IPG's evolving programmatic revenue model, the slow evolution of the CMO, and the risk that ad tech consolidation will stymie innovation. See more episdodes at adexchanger.com/podcast

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