Russel B. Hill: With inventory dwindling, revenue is taking a hit. However, with time-saving technology, you can convert your existing customers to new services. Hill suggests giving your service department the technological tools for success and bring everyone up to the 21st Century.

In a recent interview with Corey Smith of Fixed Ops 5, Russell Hill discussed educating consumers through video technology and converting them with embedded coupons.

For 30 years, Hill has represented the most successful marketing companies in the automotive industry and is Founding Manager & Partner of Fixed Ops Marketing, a dealership marketing software provider focused on increasing revenue per RO through videos.