In the second installment of our chat with Planday's Fred Linfjärd, we dive deep into all things Growth marketing with the "Growth Janitor" himself. If you want to know why he's the "Growth Janitor", check out part 1.
Here we'll cover:
- Why did Planday go from Sales-Led to Product-Led?
- Using product signals to better align with Sales
- The Growth function and structure within the Planday org chart
- Getting C-level buy-in to remove obstacles to do "growth" better
And so much more!