Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation.

Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer experience becomes less impactful. We explore with Brian where the Bloomreach DXP fits in and how the platform enables ecommerce teams to improve product discovery.