Startups For the Rest of Us

Episode 716 | Positioning Against Incumbents, Changing Your H1, How Tech Stack Affects Valuation, and More Listener Questions


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In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping.

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Topics we cover: 
  • 4:07 – How directly should I position my product against incumbents?
  • 8:25 – Making and testing changes to your H1
  • 12:22 – Identifying and qualifying niches based on traffic
  • 18:07 – Should I skip a “Step 1” or “Step 2” business to start a SaaS?
  • 20:16 – How a tech stack affects valuations
  • 27:29 – Differentiating between B2B and B2C
  • Links from the Show: 
    • Apply for MicroConf Masterminds before June 12th 2024
    • Ask a Question on SFTROU
    • Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions
    • Start Small Stay Small by Rob Walling
    • The SaaS Playbook by Rob Walling
    • The Stair Step Method of Bootstrapping
    • Similarweb
    • Vertical SaaS vs Horizontal SaaS - Which is More Profitable?
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      Startups For the Rest of UsBy Rob Walling

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