Apple announced Apple intelligence, integrating AI in a very Apple way. They are focusing on on-device AI to align with their privacy philosophy. The features are only available on the most recent Apple Silicon iPhone pro and newer models. The implementation of AI is focused on useful feature-centric applications rather than general AI. Apple's infrastructure play with their own data centers and Apple Silicon has strategic implications and could potentially lead to them becoming a cloud service provider for developers. The closed-loop environment of security and privacy is a key advantage for Apple. The integration of client to cloud with a common software layer is a powerful trend. Other companies like Arm are also exploring this approach.