The Future of ERP

Episode 73: Greenfield or Brownfield with Deloitte’s Geraldine Aubert


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    In this episode of “The Future of ERP,” host Richard Howells talks with Deloitte partner Geraldine Aubert about choosing the right path for cloud ERP transformation—whether to start fresh with a greenfield implementation or upgrade existing systems with brownfield. Geraldine shares insights from decades of SAP experience, highlighting how automation, AI, and strategic rollout planning enable companies to improve compliance, scale globally, and drive sustainable innovation. Learn about real-world challenges, practical trade-offs, and key success factors like strong people engagement and governance. Geraldine’s perspective offers a blueprint for businesses aiming to future-proof their operations amid rapid digital change. Tune in to discover ideas to fuel your ERP journey and why smart transformation is about balancing speed with lasting value.

    Guest Speaker: Geraldine Aubert, Partner at Deloitte

    Geraldine Aubert is a Partner in Deloitte’s Enterprise Performance practice, specializing in SAP consulting with over 25 years of experience. She leads global SAP S/4HANA transformation programs, focusing on delivering business value through strong collaboration between business operations and IT. Geraldine brings deep expertise in manufacturing, industrial products, automotive, chemicals, and medical devices industries. She heads Deloitte’s SAP manufacturing practitioners in Germany, covering areas such as production planning, quality management, plant maintenance, asset management, product lifecycle management, and integrated business planning (IBP). Geraldine is known for her strategic guidance in navigating complex digital transformations, including greenfield and brownfield ERP implementations on cloud platforms.

    Host: Richard Howells, SAP

    Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

    Richard Howells: LinkedIn, X (Twitter)

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    • The Future of ERP: A study on the challenges and opportunities of ERP systems by 2030
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