In this episode of The Future of ERP, Richard Howells welcomes back John Froelich, senior VP at Bramasol, to discuss the dynamic growth of the subscription economy and its impact across unexpected industries.

From medical devices and concrete monitoring to agricultural machinery, businesses are moving from one-time sales to flexible, usage-based, and outcome-based subscription models. John shares fascinating examples and explains how customer expectations are evolving toward real-time value and flexible payment options. They dive into the critical role of connected ERP systems in managing subscriptions, bundles, billing, and predictive maintenance. John highlights the importance of AI and advanced analytics in unlocking value and shaping the next generation of business models.

Whether you’re curious about the intersection of technology, business innovation, or ERP’s future, this episode offers valuable insights and practical takeaways.

John Froelich is a Senior Vice President at Bramasol, a leading SAP Partner helping companies make the most out of their Office of CFO Solutions and solutions for the Digital Solutions Economy.  John has over 40 years of experience in sales, marketing and design and implementation of SAP Solutions and has deep technology experience having worked with IBM, Avaya, SAP and AT&T’s Bell Laboratories.  He has delivered over 150 webinars and webcasts and spoken at numerous conferences including SAP Sapphire, SAP Insider, ASUG, Fiber Connect, and many others.  He was also a business coach and is certified in a variety of coaching methodologies including Brian Tracy, EMyth and others.  John lives in Scottsdale, Arizona with his wife. 

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

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