On this episode, we chat with Jen Lockwood, training coordinator at Mount Hood Meadows Ski and Ride School, about building a strong instructor culture. Jen shares insights on developing training programs, balancing staff education with guest experience, and fostering career growth within PSIA-AASI. We also discuss the importance of adaptive instruction, how training structures vary across regions, and innovative approaches like night training and virtual education. Tune in for a deep dive into what it takes to develop great instructors and a thriving snowsports school.