Startups For the Rest of Us

Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

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Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures.

In the first episode of Season 4, Rob introduces us to Colleen Schnettler, the cofounder of Hammerstone. Colleen is a self-taught Rails developer, and this season will follow how Hammerstone eventually becomes Hello Query – an AI-powered chatbot that runs custom reporting on your data. Colleen is one of 27 startup founders from TinySeed’s Fall 2022 accelerator batch.

Topics we cover: 
  • (2:16) – TinySeed Tales Season 4 with Colleen Schnettler
  • (3:57) – Custom reporting in Laravel and Rails
  • (7:05) – Becoming an “atypical founder”
  • (14:11) – Entrepreneurship as a military spouse
  • (16:17) – Motivations for joining TinySeed
  • (19:15) – A recent low point, and high point in the business
  • (25:00) – Big plans and risky moves ahead
    • Links from the Show: 
    • TinySeed Applications open on February 10th
    • Colleen Schnettler (@leenyburger) | X
    • Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
    • Refine by Hammerstone
    • Hello Query
    • Software Social Podcast
    • TinySeed Tales | Season 1 | Castos
    • TinySeed Tales | Season 2 | Gather
    • TinySeed Tales | Season 3 | Cloudforecast

      • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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      Startups For the Rest of UsBy Rob Walling
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