Marketing Corner

Episode 76: SparkForce's Frederik Saabye Møller - part 2 B2B Marketing Mistakes

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We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including:

  • Over-emphasis on what "looks good" rather than what "is good".
  • Breaking content's 60-20-20 rule
  • Being too "extreme" with initiatives
  • Not dividing your ICP into sub-ICPs

    • And so much more!


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