Did You Bring the Hummus? with Kimberly Winters

Episode 77 - The power of story with Katrina Fox of Vegan Business Media


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Today, I am joined by Katrina Fox Storytelling Consultant at Vegan Business Media.

From her bio: Katrina is a storytelling consultant, personal brand coach and award-winning author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. During her journalism career she’s written extensively for niche and mainstream media for more than 25years on animal advocacy and ethical business and was a regular Forbes contributor specializing in writing about vegan and plant-based businesses. A vegan of 28years, Katrina helps ethical business leaders, entrepreneurs and change-makers to find, craft & share the stories to inspire, influence & impact their audiences. She loves glitter, sequins, and disco. 

The love for story-telling runs through this episode as we both nerd-out about it, its so good. 

We discuss finding your origin or journey story, different types of story-telling, how story-telling can make even the most boring things interesting, and knowing when to not tell a story.

Some takeaways:

  • Uncover your origin story

  • Consider your audience - create a story bank - you'll use difference stories in different situations

  • Collect your customers stories

  • Write your brand story


  • To connect with Katrina

    Visit her websites http://www.katrinafox.com/ and http://www.veganbusinessmedia.com/

    Follow Katrina on Facebook: http://www.facebook.com/katrinafoxpage

    Twitter: https://twitter.com/katrinafox

    LinkedIn: http://www.linkedin.com/in/katrinafox1

    Instagram: https://www.instagram.com/thekatrinafox/

    YouTube: https://www.youtube.com/@KatrinaFox1 and https://www.youtube.com/veganbusinessmedia


    Mentioned in this episode:

    Vivisection - find out more about animal testing

    The Vegan Society


    My story-telling podcast episodes:

    Somebody should do something about that

    Flamingo


    To connect with me:
    Follow me on Facebook and Instagram @didyoubringthehummus

    Contact me here with any questions and if you'd like more info on sponsoring an episode

    Support the podcast: https://www.didyoubringthehummus.com/plans-pricing

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    Join my Podcast Fan Facebook Group: https://www.facebook.com/groups/didyoubringthehummus/

    Book a free 30 minute call with me: https://www.didyoubringthehummus.com/book-online

    To be a guest on the podcast: https://www.didyoubringthehummus.com/beaguest

    ©2024 Kimberly Winters - Did You Bring the Hummus LLC

    Theme Song ©2020 JP Winters ⁠@musicbyjpw⁠


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    Did You Bring the Hummus? with Kimberly WintersBy Kimberly Winters

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