Startups For the Rest of Us

Episode 787 | "We Shut Down a $1.5M Product, and Raised $10M Instead"


Listen Later

How do you know it’s time to move on from a product that’s growing?

In this episode, Rob Walling chats with Braden Dennis, co-founder of Fiscal.ai (formerly FinChat), about a rare founder journey: bootstrapping, catching lightning in a bottle, and choosing to go big with venture capital. They dive into the emotional and strategic weight of shutting down a $1.5M ARR product, what shifts when you scale past 40 people, and why Braden prioritized long-term vision over short-term revenue.

Topics we cover: 
  • (2:30) – From FinChat to Fiscal.ai: rebranding and repositioning
  • (6:50) – Why they raised a $10M Series A
  • (13:09) – From bootstrapped to venture-backed: what changes?
  • (19:56) – Becoming a real CEO at 25 employees
  • (26:44) – Why they shut down a $1.5M product
  • (30:30) – Lessons from having four co-founders
  • (33:13) – The benefits of joining TinySeed
  • Links from the Show: 
    • MicroConf Connect
    • The Great CEO Within
    • TinySeed: SaaS Institute
    • Fiscal.ai (formerly FinChat)
    • Braden Dennis (@BradoCapital) | X
    • Braden Dennis | LinkedIn
    • If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

      Subscribe & Review: iTunes | Spotify

      ...more
      View all episodesView all episodes
      Download on the App Store

      Startups For the Rest of UsBy Rob Walling

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      697 ratings


      More shows like Startups For the Rest of Us

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,285 Listeners

      The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

      The Official SaaStr Podcast: SaaS | Founders | Investors

      175 Listeners

      The a16z Show by Andreessen Horowitz

      The a16z Show

      1,085 Listeners

      The SaaS Podcast: Build, Launch & Scale Your SaaS by Omer Khan

      The SaaS Podcast: Build, Launch & Scale Your SaaS

      186 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      212 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      227 Listeners

      REWORK by 37signals

      REWORK

      210 Listeners

      My First Million by Hubspot Media

      My First Million

      2,650 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      205 Listeners

      Marketing Against The Grain by Hubspot Media

      Marketing Against The Grain

      356 Listeners

      Moneywise by Hampton

      Moneywise

      654 Listeners

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

      239 Listeners

      The Next Wave - AI and The Future of Technology by Mindstream (Hubspot Media)

      The Next Wave - AI and The Future of Technology

      59 Listeners

      AI + a16z by a16z

      AI + a16z

      35 Listeners

      Lightcone Podcast by Y Combinator

      Lightcone Podcast

      21 Listeners