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In this Way-Word Writers episode, Senior Literary Agent Heather Cashman engages in an insightful conversation with Aje Roberts, a Senior Commissioning Editor at TOR Bramble, about the genre of Romantasy. They delve into her career journey, the emerging trends in Romantasy, the impact of TikTok on book popularity, the essential elements of viral book success, and the importance of intersectional diversity in publishing. The episode also explores the challenges faced by underrepresented authors and provides valuable advice for writers looking to grow their platform on TikTok.

00:00 Introduction to Aje Roberts
01:30 Defining Romantasy
03:50 The Impact of TikTok on Romantasy
06:09 Challenges in the Romantasy Market
07:29 Editing Romantasy: Insights and Favorites
09:03 Popular Tropes in Romantasy
11:11 Pros and Cons of BookTok
16:58 Tips for Writers on BookTok
24:20 Navigating TikTok Trends: UK vs. US
26:22 Understanding Intersectional Diversity in Publishing
28:24 Barriers Faced by Underrepresented Authors
32:01 Championing Diverse Voices in Publishing
43:20 Exciting Upcoming Books and Authors
45:59 Finding Your Editorial Niche
47:18 Conclusion and Farewell

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