What Works: The Future of Local News

Episode 81: Joshua Macht and Ronnie Ramos


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Dan and Ellen talk to Joshua Macht and Ronnie Ramos. Both are leading an expansion by the MassLive Media Group, which operates MassLive.com.

Macht, the president, previously led the digital transformation of the Harvard Business Review.

Ramos is the vice president of content and executive editor of MassLive. Ramos comes to Massachusetts after leading newsrooms in Miami, Indiana, Memphis, and Chicago.

In Quick Takes, Dan discusses an announcement Google made last week that could prove to be pretty harmful to local news publishers. Essentially Google is going to merge its search engine with Gemini, its artificial-intelligence tool, which is similar to ChatGPT. Soon, anything you search for on Google will give you not just links but an AI-generated answer. Most people aren’t going to bother with those links, thus depriving news outlets of much-needed traffic.

Ellen reviews the findings from a recent Pew Research Center poll that studied local news habits. It's perhaps no surprise to see that the US adults surveyed increasingly turn to websites and social media for their news.

 

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What Works: The Future of Local NewsBy Dan Kennedy and Ellen Clegg

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