On today’s episode of the Craft Industry Alliance podcast we're talking about publishing craft books with my guests, Sara Bercholz and Jennifer Urban-Brown of Roost Books, an imprint of Shambhala.

Sara is the Executive Vice President of Shambhala and the publisher of Roost Books. She started Roost Books with Jenn in 2012. Shambhala was started by her father, Sam Bercholz, in the 1960s and the company remains in the family

And Jennifer Urban-Brown is an avid knitter, a B+ sewer, and a dabbling baker. She has been an editor at Roost Books / Shambhala Publications since 2006, where she has the great privilege of working on books that truly inspire her and that reflect the things she cherishes most in life: creativity and community.

We talk about what makes a book a Roost Book, how to submit a proposal and what to expect when working with Roost.

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This episode is sponsored by Unanimous Craft. Unanimous Craft is a website where you can find places to sell your handmade and small batch work. This online index of brick and mortar shops, online selling venues and craft shows around the country is comprehensive, up to date, and easy to use. Visit unanimouscraft.com/naps for a special offer just for Craft Industry Alliance listeners.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.