On today’s episode of the Craft Industry Alliance podcast we're talking about product development with my guest, Annie Unrein. A creative lifetime quilter, Annie Unrein of Patterns by Annie and ByAnnie.com has been designing patterns and teaching since 2000.  With a focus on practical and useful projects, Annie's patterns appeal to a sewists of all ages and levels.

Annie is the creator of ByAnnie's Soft and Stable, an innovative product she designed to add body, stability and a professional finish to purses, bags, home dec items, and more.

 A popular instructor, Annie teaches online and also travels worldwide to teach. She loves sharing techniques for making sewing bags and purses easier while yielding professional results.

 Annie is based in St. George, Utah, where she and her energetic team operate the popular website ByAnnie.com. They are your source for patterns, Soft and Stable, handbag zippers in over 48 colors, purse hardware, mesh, vinyl, and more.

Annie talks about building a pattern business from scratch, developing signature products, and business growth. And, of course, I ask Annie to recommend great stuff she's enjoying right now.

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This episode is sponsored by Modern Patchwork Magazine, a publication from F+W media known for its fresh and contemporary quilt patterns, in-depth designer profiles, and inspirational articles. Whether you are just beginning to quilt and love the modern look, or are a seasoned quilter looking for contemporary patchwork projects of every skill level, Modern Patchwork is the magazine for you. And now it’s available six times a year AND as a subscription. Visit quilting daily.com/mpsubscribe for more information.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.