Glowing Older

Episode 8:7 Abby Levy on Investment Criteria and the Startups Changing the Face of Aging


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As the Managing Partner and Co-Founder of Primetime Partners, an early-stage venture capital fund, Abby Levy builds companies from the ground up. Learn about the visionaries improving quality of life for older adults.

About Abby

Abby Miller Levy has spent her career helping businesses and consumer brands grow as an operator, entrepreneur, and advisor, most notably in the wellness sector. Prior to Primetime Partners, she was Senior Vice President of Strategy & Growth at SoulCycle, where she oversaw business development and revenue growth outside the consumer studio business, with an emphasis on building new digital products.

Abby teamed with Arianna Huffington to launch Thrive Global, a behavior change technology company focused on employee productivity and wellness. Abby served as President of Thrive Global and remains on the Thrive Board. Abby began her career at McKinsey & Company then led product development at OXO International. She is a graduate of Princeton University and Harvard Business School.

Key Takeaways

  • Primetime looks for businesses that build major new pieces of infrastructure, such as GetSetUp, a live peer-to-peer learning platform for older adults.
  • Fifty percent of older Americans are going to run out of money. FinTech offers tools and services that enable greater financial security.
  • Senior living as a service (SLaaS) dis-aggregates the elements of senior living, such as healthcare, nursing, medication management, and social determinants of health like fitness, nutrition, sleep, mental wellness, socialization, and enrichment. Can these services be brought to a client’s home?
  • Senior living communities are amazing resources for insights and experimentation, particularly around engagement.
  • ...more
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    Glowing OlderBy Nancy Griffin

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