Brisa Trinchero joins Joe and Tom this week for a conversation about sports ticket sales disruption. Brisa is a two-time Tony Award winning entertainment, sports and tech entrepreneur. She is the founder of ShooWin, which empowers real fans to lock in direct access to face value tickets for the hottest events like sports playoffs and championships. Brisa has built a multi million-dollar entertainment investing portfolio which includes the record-breaking iconic hit Hamilton as well as Tony award winning shows including Beautiful: The Carol King Musical, Pippin, The Gershwin’s Porgy & Bess, Matilda, and numerous others. A frequent consultant for major live entertainment brands around the world, Brisa leads efforts in development, tech innovation, and fundraising/financial strategy.A “Top 40 Under 40 Business Leader,” she is a frequent speaker and panelist at industry events focusing on the business of live entertainment and has been featured in Forbes, The Sports Business Journal, Crain's, TechCrunch and others.. She has a degree in music, an MBA in finance, and a certificate in Sports Business from Harvard.

In this episode, Brisa talks about her career and the genesis of ShooWin. From producing and investing in Broadway shows like Hamilton to starting a disruptive sports ticketing business. She also explains her company’s approach to ticketing. Be sure to follow ShooWin @ShooWin and Brisa @brisatrinchero

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