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This is something founders don't discuss openly enough. There are toxic upper limits to survival for early-stage consumer brands. You should know them if you need to pull the fire alarm rope and get yourself to financial and emotional safety. Remember, entrepreneurship is still a choice, not a prison sentence. Don't let the psychology of sunk costs create a bigger problem for you and your family. 

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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