Founders new to the food industry often make costly mistakes when they jump in with third-party distributors too soon. Listen to Dr. James Richardson's interview with Greg Esslinger of Natural Food Ally as they discuss the 3 top wrong actions founders take when working with distributors. Part 1 of 2 Parts. (Part 2 will be published on May 15.)

Greg's experience includes 10 years at the largest natural foods distributor in the country (UNFI) in various positions including, purchasing, sales, and category/supplier management.  Five years ago he founded Natural Food Ally, a consulting firm, with a focus on advising brands on the natural channel and how to increase profitability within the constructs of the distributor model.  He has taken a keen interest in helping brands to avoid the many distributor deductions that plague the natural food industry.

Most recently Greg has joined Floret, a deduction management platform designed to enable brands to manage their deduction work flow more efficiently, clear distributor deductions more quickly, as well as gain key data and insights into their tradespend in real-time.  

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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