Founder and President of Brilliant Aging, Kay Van Norman’s mission is to bridge the gap between programming and a culture of wellbeing. Learn about her “stages of change” model for entering senior living and how sales and marketing can optimize engagement through a focus on person-centered wellness.

About Kay

Kay Van Norman is a healthy aging expert and former Director of the Keiser Institute on Aging. She serves on international boards, speaks and consults around the world, and has an extensive list of publications. Kay provides individuals with resources to create a personal Vitality Portfolio® to help senior living communities deliver on their wellness brand promises.

Key Takeaways