<p>Speaking on the AdExchanger Talks podcast this week, Videa President Shereta Williams describes how a small group of Cox executives advised company brass to embrace programmatic with an in-house capability, to disrupt the company’s own TV ad rep business before it was disrupted by outside competitors. </p>

Speaking on the AdExchanger Talks podcast this week, Videa President Shereta Williams describes how a small group of Cox executives advised company brass to embrace programmatic with an in-house capability, to disrupt the company’s own TV ad rep business before it was disrupted by outside competitors.

<p>Speaking on the AdExchanger Talks podcast this week, Videa President Shereta Williams describes how a small group of Cox executives advised company brass to embrace programmatic with an in-house capability, to disrupt the company’s own TV ad rep business before it was disrupted by outside competitors.&nbsp;</p>

Episode 98 - Old Broadcast Company, New Mindset

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Episode 98 - Old Broadcast Company, New Mindset

Episode 98 - Old Broadcast Company, New Mindset

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