We are sitting down with a true Icon today, Business Coach and Co-founder of the Icon Agency, Erica Reitman. Erica is a woman who has made a significant impact online with her confidence, creativity, and authenticity. Erica shares her journey of becoming comfortable with expressing herself and standing out, and how shifting her mindset allowed her to embrace her unique perspective on life. She has built a platform around being herself, no matter the criticism you may face, and takes us all through the journey of revolutionizing our business by simply being who we are. Erica also introduces her upcoming membership, 'one,' aimed at entrepreneurs who aspire to become a category of one in their industry by standing out and leading trends. This episode is packed with insights on personal growth, overcoming societal conditioning, and the power of embracing one's authentic self for entrepreneurial success so sit back, relax, and be you!

▶︎ Watch the Video Podcast Here!

00:00 — Introducing Erica

01:04 — Erica’s Timeless Energy

02:53 — Becoming Comfortable in Your Own Skin

05:19 — How to Become Self-Confident

07:28 — Daring to Take Up Space

14:57 — Behind Becoming the Icon

18:39 — What to Do If You’re Shy or Introverted

21:45 — What Confidence Looks Like

28:29 — The “Niche Down” Conversation

35:31 — Impactful Life Events

38:12 — Entrepreneurship over Corporate Careers

43:27 — What Comes Next for Erica

47:58 — Where to Find Erica

Resources:

✦ Erica Reitman Website

✦ Erica Reitman IG @ericareitman

✦ Erica Reitman TikTok @ericareitman

✦ Erica Reitman StanStore

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