June 11, 2024

Erika Ayers Badan on the Best Career Advice She’s Found, Being Passionate About Your Work, Her Time as CEO of Barstool Sports, and Why Failure Is Important to Success

45 minutes

I’m really excited to bring you today’s conversation with Erika Ayers Badan, who you might know as the woman formerly known as Erika Nardini. (Erika got married, and that explains the name change.) Erika is perhaps most well-known as not just the first female CEO of Barstool Sports, but the first CEO of Barstool Sports, period. If you’re not familiar with Barstool somehow, it’s a sports and pop culture blog that also has podcasts and videos under its umbrella—it’s not afraid to be controversial and shake the industry up, and I think maybe the best word to describe the company is chaotic. Intentionally chaotic. Erika was extremely successful at Barstool, which grew to more than 5 billion monthly video views and 225 million followers under her leadership and was valued at $550 million. During her time at Barstool, Erika referred to herself, very tongue-in-cheek, as a “token CEO,” not only the rare female employee but, again, the CEO of a very male-dominated culture. Not only has Erika experienced ample professional success—and I’ll talk more about that in a moment—but she is someone who clearly just loves to work. She loves what she does. She is invigorated and energized by it, and I relate to that, because I am the same way. Erika’s first book is out today, June 11, and is called Nobody Cares About Your Career: Why Failure Is Good, the Great Ones Play Hurt, and Other Hard Truths, and it is basically a career manual for women and men on how to get it done and have a career that means something. It’s advice from someone who is firmly in the arena; it’s real and raw, tell it to you straight—much like Erika herself. There’s more advice in this book than I could ever give in this episode—it’s page after page of it—and this book is all-encompassing; it really is a career guide I’ll keep with me and return to and return to, again and again. It’s a playbook for success by somebody who has found it. Erika was CEO at Barstool from 2016 until earlier this year, January to be exact; she led the company from 12 employees to over 300 employees, and saw it become a national powerhouse under her leadership. Prior to joining Barstool, Erika held leadership positions at Microsoft, AOL, Demand Media, and Yahoo, and is now, as of April of this year, CEO at Food52, a culinary, lifestyle, and homeware company. One of my favorite aspects of Erika’s philosophy is her fail-always mindset—she embraces failure and doesn’t run from it or shy away from it. As she writes, “Falling down and getting back up—awkwardly at first, but, over time, more gracefully—is what has made my career successful.” There’s a ton of good nuggets here, and I can’t wait for you to read this book and hear our conversation.

Nobody Cares About Your Career: Why Failure Is Good, the Great Ones Play Hurt, and Other Hard Truths by Erika Ayers Badan

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