This is a free preview of a paid episode. To hear more, visit jjchase.substack.com

Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and  responsible, transparent messaging.

Fluff was founded by Erika Geraerts who has spent 10 years in the beauty industry and thinks that makeup is great, but not essential, and that the idea of skincare and makeup as a form of self expression, and taking care of oneself is a beautiful thing that should be celebrated, never exploited.

Founded in Melbourne, Australia, Fluff ships their refillable Cloud Compacts around the world, for anyone who wants natural, vegan ingredients and refillable, plastic-free packaging without animal testing.