Erika Hall reinforces the importance of being willing to be wrong, discusses how good user experiences can be bad, and calls on designers to be honest with themselves.

Highlights include:

⭐ Do you ever wonder what it would be like to go in-house?

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Who is Erika Hall?

Erika is the Director of Strategy at Mule Design, the infamous design consultancy that she Co-Founded with Mike Monteiro, almost 21 years ago to the day.

And they certainly have pulled no punches in presenting their perspectives.

Erika’s ability to take challenging subjects and to wrap them in her own signature kooky, cohesive, and compelling style has given many designers plenty of practical ‘in-the-trenches’ training, as well as insightful 30,000 foot mind-food to chow down on.

She is the author of “Just Enough Research” (now in it’s second edition), a distillation of her extensive experience in design research, into an easy-to-follow guidebook that helps designers to think more critically about research and to wield it more expertly.

Erika is also the author of “Conversational Design”, a book that helps designers and technologists to make their systems and products feel less robotic and more human.

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Find Erika here:

LinkedIn: https://www.linkedin.com/in/erikahall/

Designing for the Triple Storyline:

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/