[257] Loyal clients are the people that bring in referrals, typically spend the most with you, help create an atmosphere in your salon, and build genuine connections with you and your team. But no matter how good your client retention strategies and numbers are, there are always people who will leave, voluntarily or not. That's why ensuring you attract a steady stream of new clients (however small) is important.

Featuring salon owner & educator Erin Raber (@theculturecurl) — and in a format ever so slightly different than usual — this episode will help you see how small but deliberate actions applied to a salon's marketing and retention strategies can reduce friction and yield better growth.

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.