Today I'm joined by Phil Edgell of Edge Consulting. Phil and I met early in our tech careers and went on a similar journey in an explosive growth phase at the company we worked at. Phil's experience is extremely wide-ranging, from starting as a tech to leading a world-class IT company and building the sale channel for several high-growth SaaS companies like Hootsuite and Revenue.io. In this episode, Phil shares his insights on winning more business, the importance of role-playing, why cold calling gets a bad rap and actionable tips on identifying your ideal customer. Please enjoy this insightful conversation with Phil.

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