Today I’m joined by Phil Edgell of Edge Consulting. Phil and I met early in our tech careers and went on a similar journey in an explosive growth phase at the company we worked at. Phil’s experience is extremely wide-ranging, from starting as a tech to leading a world-class IT company and building the sale channel for several high-growth SaaS companies like Hootsuite and Revenue.io.  In this episode, Phil shares his insights on winning more business, the importance of role-playing, why cold calling gets a bad rap and actionable tips on identifying your ideal customer. Please enjoy this insightful conversation with Phil.

This episode of the podcast is brought to you by Evolved Training Courses. Training built for MSPs.