With the conclusion of the East Coast Rep Rap Festival 2023 a name change was announced. ERRF will now be called @_3DPrintopia which has some of us feeling both good and bad. The name makes sense, it is easier to explain, but is this the writing on the wall for REP RAP, or is this simply just a branding move?

Topics to discuss:

Why branding matters

How a bad brand can hurt the cause

Why a rebrand is tough

Why a rebrand is sometimes needed.

Why I think ERRF rebranded to 3DPrintopia

AND MORE!!!

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#branding #errf2023 #3dprintopia #rebranding

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