Ecommerce Braintrust

Escape from Retail Island with Jared Belsky - Episode 342


Listen Later

🎙️Interview with CEO of Acadia, Jared Belsky

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

Today we’re joined by Acadia’s CEO, Jared Belsky! This episode is all about the concept of "retail island”-  a metaphor for the siloed nature of retail media. Jared sheds light on its implications for funding, organizational structure, and creative strategy. 

Drawing parallels from the eras of search and social media, he explains why the stakes are even higher now and offers actionable insights on how brands can navigate this fragmented landscape. 

 

KEY TAKEAWAYS

In this episode, Julie and Jared discuss: 

  • What is the Retail Island? Despite the explosive growth of retail media, it remains siloed in funding, organizational structure, and creative efforts. Jared unpacks why this isolation occurs and the dangers it presents to brands.

  • Brand Impact: Is your Amazon budget dramatically lower than your brand and performance media budgets? Jared explains how organizational silos are holding your potential captive and why it’s crucial to integrate your budgets and strategies.

  • Historical Context: The cyclical nature of new advertising channels and how retail media is repeating the history of search and social media but with higher stakes.

  • Organizational Shifts: Practical examples of brands integrating their teams and budgets to drive better ROI and efficiency.

  • Challenges in Measurement: Why media mix modeling is not the silver bullet we hoped for? Breaking down the complexities and offering simpler, more actionable strategies for cross-channel measurement.

  • Actionable Steps: Simplifying your performance comparison and being brave with testing. 

  • Agency Perspective: The impact of retail island transcends beyond brands, influencing how agencies should evolve.

...more
View all episodesView all episodes
Download on the App Store

Ecommerce BraintrustBy Julie Spear

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

42 ratings


More shows like Ecommerce Braintrust

View all
Money Guy Show by Brian Preston and Bo Hanson

Money Guy Show

3,164 Listeners

Motley Fool Money by The Motley Fool

Motley Fool Money

3,178 Listeners

The Jason & Scot Show - E-Commerce And Retail News by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

The Jason & Scot Show - E-Commerce And Retail News

275 Listeners

AM/PM Podcast by Kevin King

AM/PM Podcast

211 Listeners

Founders by David Senra

Founders

1,906 Listeners

Pod Save America by Crooked Media

Pod Save America

86,615 Listeners

The Daily by The New York Times

The Daily

111,785 Listeners

BiggerPockets Money Podcast by BiggerPockets

BiggerPockets Money Podcast

3,052 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

Unpacking the Digital Shelf by Digital Shelf Institute

Unpacking the Digital Shelf

63 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,155 Listeners

Barron's Streetwise by Barron's

Barron's Streetwise

1,543 Listeners

Italiano con Amore by Eleonora Silanus

Italiano con Amore

193 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

8 Listeners

Retailgentic by Scot Wingo

Retailgentic

1 Listeners