
Sign up to save your podcasts
Or


Send us Fan Mail
Modern business owners spend much of their day surrounded by phones, computers, routers, wireless devices and screens. But what effect does that technology have on concentration, sleep and performance?
In this archived 2022 conversation, Peter Boolkah speaks with athletic-performance coach Justin Frandson about Justin’s concerns regarding electromagnetic fields, wireless technology and the increasing amount of time people spend connected to electronic devices.
Justin explains the beliefs that led him to establish EMF Rocks and develop his grounding products. The conversation covers screen use, wireless devices, sleep, athletic performance, working from home and the practical steps Justin recommends for reducing exposure.
Topics discussed include:
IMPORTANT EVIDENCE NOTE
This episode contains the guest’s personal views and a number of medical and scientific claims that are not supported by established scientific consensus.
The World Health Organization states that no adverse health effect has been causally linked to exposure to wireless technology within established exposure limits. Radiofrequency energy from phones, Wi-Fi and 5G is non-ionising radiation. It does not possess enough energy to ionise atoms or directly damage DNA in the way that X-rays and other ionising radiation can.
The International Agency for Research on Cancer has classified radiofrequency electromagnetic fields as “possibly carcinogenic,” based on limited evidence, so research continues. That classification does not establish that ordinary wireless exposure causes cancer.
Claims made in this episode about EMFs causing mental-health conditions, pandemics, drug-related deaths or infectious diseases should not be treated as established medical facts. The discussion is preserved as an archive conversation and is not medical advice.
Anyone experiencing persistent fatigue, headaches, depression, cognitive difficulties or other health symptoms should consult an appropriately qualified healthcare professional.
CONNECT WITH JUSTIN FRANDSON
Athleticism: https://athleticism.com
EMF Rocks: https://emfrocks.com
LinkedIn: https://www.linkedin.com/in/justin-frandson-4313422/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
If every task, decision and customer delivery still passes through you, the problem is not simply your workload.
Your business has no capacity beyond its founder.
In this episode, Peter Boolkah speaks with Noel Andrews, founder and CEO of JobRack, about using remote hiring to build a capable team and reduce the operational burden on the business owner.
Noel explains why remote recruitment can give growing businesses access to a wider talent pool—not only virtual assistants and task-based workers, but operations managers, recruiters and experienced people capable of thinking, improving systems and taking ownership.
They discuss the importance of defining the results you need, actively sourcing the right candidates, onboarding people properly and gradually giving them the autonomy to make decisions.
You’ll discover:
This conversation was recorded in 2022 and includes references to the post-pandemic labour market, UK inflation and comparative salary levels at that time. Those figures should be treated as historical context rather than current salary, employment or compliance guidance.
CONNECT WITH NOEL ANDREWS
JobRack: https://jobrack.eu
LinkedIn: https://www.linkedin.com/in/noelandrews/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
What would you prioritise if your energy, health and working capacity could change without warning?
For entrepreneurs living with chronic illness or disability, that is not a hypothetical question. It shapes how they plan, sell, deliver work and design their businesses.
It also exposes a principle that applies to every founder: your time and energy are limited resources, so they should not be consumed by unnecessary work.
In this episode, Peter Boolkah speaks with life and business coach Raquel Hellenga about entrepreneurship, chronic illness, remote work and building within the reality of your available capacity.
Raquel was diagnosed with juvenile idiopathic arthritis when she was seven. She shares how living with uncertainty taught her to distinguish between what she can influence and what lies outside her control.
Peter and Raquel explore:
This conversation was recorded during the COVID-19 pandemic in early 2022. References to lockdowns, Omicron and a possible return to normal reflect that particular period.
Its enduring lesson is broader: acknowledge the conditions you are operating within, focus on what you can control and build a business that works with your available capacity rather than continually fighting against it.
WELLBEING NOTE
Raquel discusses her personal experiences of chronic illness, depression, anxiety and ADHD. This episode provides personal and business perspectives, not medical advice.
Speak with an appropriately qualified healthcare professional about symptoms, diagnosis, medication or treatment.
CONNECT WITH RAQUEL HELLENGA
LinkedIn: https://www.linkedin.com/in/raquelhellenga
Instagram: https://www.instagram.com/raquelchronicillnesscoach/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
Grief does not only follow the death of somebody we love.
It can also follow the loss of a job, income, relationship, routine, freedom or the future we believed we were building.
When that loss remains unrecognised, we can feel stuck, exhausted and unable to make decisions without understanding why.
In this archive episode, Peter Boolkah speaks with Ray Warner, who at the time described his work as life-after-loss coaching.
Ray shares the deeply personal experience of losing his first wife suddenly when he was 22, only one month after she had given birth to their daughter. He discusses how that loss affected his life and why people frequently avoid conversations about death, vulnerability and grief.
Peter and Ray explore:
This conversation was recorded in January 2022 and contains extensive references to the pandemic. Its broader message remains relevant: loss can affect people in ways they do not immediately recognise, and asking for appropriate support is not a weakness.
IMPORTANT WELLBEING NOTE
This episode shares personal experience and general coaching perspectives. It is not medical advice, and coaching is not a substitute for assessment or treatment from a suitably qualified healthcare or mental-health professional.
Treatment for grief, depression and other mental-health concerns depends on the individual. Do not begin, stop or change medication based on this conversation.
If grief, anxiety or low mood is affecting your life, speak with your GP or a qualified mental-health professional.
UK information and support:
https://www.nhs.uk/mental-health/feelings-symptoms-behaviours/feelings-and-symptoms/grief-bereavement-loss/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
You may have spent 20 or 30 years building your business, working weekends and making enormous personal sacrifices.
Unfortunately, a buyer will not pay for your effort.
They will pay for the transferable value you have created: reliable cash flow, a capable team, documented systems, customer relationships, intellectual property, favourable contracts and a business that can continue performing without you.
In this episode, Peter Boolkah speaks with entrepreneur, author and Business Exit Stories podcast host Marvin L. Storm about preparing a business for sale before circumstances force the owner to leave.
Having built and exited several businesses himself, Marvin explains why owners frequently overestimate what their companies are worth, how poor preparation weakens their negotiating position and why exit planning should begin at least three years before a proposed sale.
You’ll discover:
The objective is not simply to sell the company. It is to build a valuable, transferable business that gives the owner genuine choices.
This conversation was recorded in January 2022 and contains references to the pandemic. Its central message remains entirely relevant: the best time to prepare a business for sale is before you need to sell it.
CONNECT WITH MARVIN L. STORM
LinkedIn: https://www.linkedin.com/in/marvinlstorm
Business Exit Stories: https://businessexitstories.com/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
You know your business needs greater visibility. You know you should publish content, appear on video and communicate what makes your work valuable.
Yet every time you try, the doubts appear:
Who am I to talk about this?
What if people discover that I am not as successful as they think?
What if nobody responds?
The result is inconsistent marketing, missed opportunities and a business whose growth remains dependent on what the founder can persuade themselves to do.
In this episode, Peter Boolkah speaks with entrepreneur and marketing strategist Parham Albadvi about impostor syndrome, online comparison and the fear of putting yourself and your business in front of an audience.
Parham explains how his own failed business attempt, brief return to corporate employment and eventual move back into entrepreneurship taught him to stop treating failure as a verdict and start treating it as an experiment.
Together, Peter and Parham explore:
This conversation was recorded in January 2022 and includes references to the pandemic and the Great Resignation. Those details place it in a particular moment, but its central lesson remains relevant: confidence rarely arrives before action.
At the time of recording, Parham was building Mocho & Co. His current work can be found at:
https://www.juya.io/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
How long will you wait for circumstances to settle before making an important decision?
The uncomfortable truth is that complete certainty may never arrive.
In this episode, Peter Boolkah speaks with executive coach and author Paul N. Larsen about fear, fixed mindsets, impostor syndrome and the self-awareness required to keep moving when the future remains uncertain.
Paul explains why fear can trap people inside familiar situations—even when those situations are no longer working. A founder may delay a decision, abandon a promising idea or return to something they dislike because familiarity feels safer than uncertainty.
Peter and Paul explore the difference between experiencing fear and allowing fear to make the decision. They also discuss a practical self-reflection exercise: keeping a simple thought diary to identify recurring patterns, assumptions and fears.
You’ll discover:
For founders, the Hamster Wheel Trap® connection is powerful. When the owner waits for certainty before hiring, delegating, investing or changing direction, every unresolved decision remains with the founder. The business becomes increasingly dependent on one person who is already overwhelmed.
You do not need perfect certainty to take the next sensible step. You need enough awareness to recognise what is influencing the decision—and the courage to act on what you can control.
ARCHIVE CONTEXT
This episode was recorded in early 2022 and uses the pandemic as its principal example of uncertainty. Those references reflect the period, but the wider discussion about fear, decision paralysis, impostor syndrome and self-awareness remains evergreen.
WELLBEING CONTEXT
This is a leadership and coaching conversation, not clinical mental-health guidance. The thought diary discussed in the episode is presented as a self-reflection exercise and is not a substitute for qualified support. Anyone whose mental health is significantly affecting daily life should consider speaking with a GP or qualified mental-health professional.
NHS mental-health information and support:
https://www.nhs.uk/mental-health/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
Talented people are willing to work. The more important question is: why would they choose to work for your company?
In this episode, Peter Boolkah speaks with author, entrepreneur and former recruiter Amanda Abella about recruitment, employee retention and the workplace changes exposed by the Great Resignation.
Amanda argues that people were not simply abandoning work. Many were rejecting toxic cultures, limited opportunities, inflexible working arrangements and employers whose stated values did not match their behaviour.
Peter and Amanda examine both sides of the employment relationship. Employees may want greater flexibility, but businesses still need dependable coverage and performance. Employers may struggle to find good people, but talented candidates have choices—and they will examine an organisation’s leadership, culture, mission and working environment before joining.
You’ll discover:
For founders, this episode exposes a classic Hamster Wheel Trap® problem. Many owners hire reactively as the company becomes busier, without first defining the mission, values, culture, roles or leadership structure. They then struggle to attract dependable people, remain involved in everything and conclude that nobody can perform to their standard.
Better recruitment begins before the vacancy appears. It begins by building a business that capable people genuinely want to join.
ARCHIVE CONTEXT
This conversation was recorded in December 2021 during the Great Resignation. The resignation statistics and pandemic references reflect that period, but the central lessons about culture, flexibility, recruitment, leadership and employee retention remain relevant.
Learn more about Amanda:
https://makemoneyyourhoney.com
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
What do people need from their leaders when plans keep changing and nobody can promise certainty?
In this episode, Peter Boolkah speaks with clinical psychologist Dr Robin Rosenberg, CEO and founder of Live in Their World, about chronic uncertainty, workplace stress, employee retention and the leadership behaviours that create stability during unpredictable times.
Robin explains why people can mobilise effectively during a short-term crisis but struggle when acute stress becomes chronic. When the finish line keeps moving, employees become exhausted, confidence falls and a change of job can begin to look like the only available escape.
Peter and Robin explore how leaders can respond without making promises they cannot keep. The answer is not pretending that circumstances will remain stable. It is giving people a dependable foundation of respect, communication, support and realistic expectations while retaining the ability to change direction.
You’ll discover:
For founders, the Hamster Wheel Trap® lesson is particularly important: resilience cannot depend entirely on the founder repeatedly rallying everyone through the next crisis. The organisation needs a culture, leadership team and communication structure capable of helping people navigate uncertainty without waiting for the founder to provide every answer.
ARCHIVE CONTEXT
This conversation was recorded in December 2021 as the Omicron variant was emerging. References to COVID-19, the Great Resignation and preparations for 2022 reflect that particular period. The wider lessons about uncertainty, chronic stress, workplace respect, retention and adaptive leadership remain relevant.
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
Send us Fan Mail
Procrastination is often treated as laziness or a lack of discipline.
But what if hesitation is being driven by low confidence, an overwhelming to-do list, constant comparison or simple exhaustion?
In this episode, Peter Boolkah speaks with author and lecturer Mojo Obadina about why people procrastinate and what business owners, managers and employees can do to create healthier and more productive working habits.
Mojo explains the distinction between self-esteem, self-confidence and self-efficacy—and why believing that you can take action is critical to overcoming procrastination.
Peter and Mojo also explore the management behaviours that can make hesitant employees even less confident, the effect of social-media comparison, the danger of comparing your beginning with somebody else’s years of experience and why remote working can create longer hours rather than greater freedom.
You’ll discover:
For founders, there is a powerful Hamster Wheel Trap® lesson here: when exhaustion makes you less productive, working longer and pushing harder can deepen the problem. Sustainable performance requires priorities, boundaries, recovery and the discipline to stop.
IMPORTANT HEALTH CONTEXT
This episode includes personal opinions and experiences concerning antidepressants. Mojo explicitly states that she is not medically qualified, and her decision not to take prescribed medication describes her individual experience—not general medical guidance.
Antidepressants can be an appropriate treatment for some people, particularly those experiencing moderate or severe depression. Anyone considering starting, changing or stopping prescribed medication should speak to a qualified doctor or pharmacist. Antidepressants should not be stopped suddenly without medical guidance.
NHS information about antidepressants:
https://www.nhs.uk/medicines/antidepressants/
NHS information about treating depression:
https://www.nhs.uk/mental-health/conditions/depression-in-adults/treatment/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
From the publisher's feed
You didn't start a business to become its hardest-working employee.
But that's exactly where a lot of successful business owners end up. The business grows. The team grows. Revenue grows.…