Big themes and stories in comms from the past week or so are put under the microscope in the latest edition of Noise in Brief, PRWeek UK’s bite-sized podcast.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week’s episode features PRWeek UK editor John Harrington and reporters Evie Barrett and Eliza Wiredu.

The past couple of weeks have seen a series of controversies surrounding football, from the extraordinary developments with the Spanish national team to the Manchester United/Mason Greenwood row. We ask: why is the beautiful game getting its comms so badly wrong?

The team discusses the future of ESG after the recent backlash in some quarters. And they examine some of the main findings from more in-house leaders in PRWeek’s series looking at what clients like and don’t like from agencies.

After some recent ‘fake’ campaigns, the trio also debate whether real-life PR stunts have a future in an AI world.

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