Bill Connelly, ESPN’s staff writer and expert analyst, joins Big 12 Today with Ari Temkin and James Westling to break down conference trends, preview teams, spotlight player development, and dive into data-driven narratives for the upcoming season. He explains his SP+ metric—a combination of offensive, defensive, and special-teams efficiency—and contextualizes it for Big 12 teams, highlighting strengths and weaknesses. His previews are enhanced with nuanced projections for team performance.