Axios media reporter Sara Fischer returns to the pod to preview ESPN’s forthcoming streaming service, ingeniously named… ESPN. She breaks down the logic behind the offering—but also the potential problems with the branding. Then Sara and John discuss Fox’s more tempered streaming strategy and how The Athletic has prospered under The New York Times banner.

To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

Learn more about your ad choices. Visit https://podcastchoices.com/adchoices