For this episode of the Essential B2B podcast, Joe was joined by Melissa Glass, Senior Events Manager for Lead Forensics!

Melissa talks us through how she got started in the events industry, how they should be viewed as "experiences" involving a whole team and how much she loves networking with new people!

Enjoy!

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In this episode of Essential B2B, Joe was joined by author of The Revenue Zone and co-founder of LeadSmart Technologies, Tom Burton!

Tom talks through lessons he's learned in his career, gives an incredible answer to the question of his greatest achievement and how he has huge love and respect for entrepreneurs.

He also talks through how Lead Forensics and LeadSmart Technologies were able to multiply a clients' business recently!

Enjoy!

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Find out how Lead Forensics can help your business here!

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On this episode of the Essential B2B podcast, Joe was joined by Solutions Architect for IFS, Paul Ducarreaux!

Paul has sold software for many years, even starting his own company to be the only seller in the UK of a particular solution. In this chat, he goes over how important it is to not only have the sales techniques and characteristics to get a deal over the line, but also the technical knowledge of the product.

He goes on to give some quality advice to sales people and listeners of the Essential B2B podcast.

Paul also happens to be Joe's Dad!

Enjoy!

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Find out how Lead Forensics can help your business here!

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On this episode of the Essential B2B Joe was joined on the Essential B2B podcast by Connor Phillips, from Naomi House & Jacksplace - hospices in the South of England for children and young people with life-limiting conditions.

Connor came into the Lead Forensics offices recently to run a Hustle Challenge, where the entire marketing department was tasked with collecting items which would be useful to the staff and visitors to Naomi House and Jacksplace, along with items which could be auctioned off to raise funds.

Connor talks through how the hospices started, what kinds of services they offer and about how Lead Forensics delivered the biggest Hustle Challenge to date.

If you'd like to get involved with Naomi House and Jacksplace, visit naomihouse.org.uk

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Find out how Lead Forensics can help your business here!

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On this episode of the Essential B2B Podcast, Joe was joined by Lead Forensics' own Sales Evangelist and Charming Human - Tyler Witt!

Tyler is a fascinating, determined and genuinely lovely person, who gives considered answers to all of Joe's questions. 

Tyler offered up some excellent sales tips and focussed on the importance of communication with your prospects.

They also spoke about mindset and the strict routine Tyler follows to stay productive.

Enjoy!

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Find out how Lead Forensics can help your business here!

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Influencer marketing has exploded in popularity over the years, and B2B marketers are taking note.

Today’s network effect can’t be overstated. People with bigger networks get a wider reach, and a positive shoutout or recommendation can have a massive impact on your brand.

To help you deliver results using influencer marketing, we’ve gathered a panel of B2B Influencers and marketing experts to share their tools and tactics.

Joe was joined by:

- Shivi Jalota - B2B Influencer and Content Marketing Strategist for Stori
- Martin Boyle - Director of Brand and Communications for Lead Forensics
- Tom Armitage -  Digital Marketing Playmaker at Site-Seeker
- James Gayle - Founder and Director of Shogun Social

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Find out how Lead Forensics can help your business here!

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For this episode of the Essential B2B Podcast, Joe was joined by Founder and Director of Shogun Social, James Gayle!

James tells us how he started Shogun Social from his bedroom and how it's rapidly grown in the past 2 years, gives key reasons as to why your business NEEDS to be on TikTok, and what his thoughts are on relative newcomer to the socials game, BeReal.

He also chats through his thoughts on Elon Musk's recent purchase of Twitter and how a construction company has enjoyed huge success simply by videoing their day-to-day work.

Enjoy!

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Find out how Lead Forensics can help your business here!

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For this episode of the Essential B2B Podcast, Joe was joined by Brand Experience Marketing & Content Manager for Collaborate, Ollie Biddle!

They chat initially about some examples of being Creatively Unpredictable, leading to Ollie telling the story of the time he marched a life-size Darth Vader into Google's offices!

Ollie then opens up about how running keeps him inspired and motivated but how those two things can be very separate ideas.

Ollie's a smashing guy and this is a great listen! Enjoy!

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This week, Joe was joined by Taylor Setterfield, Account Manager with LEAP Create! 

Taylor talks through how she got started with LEAP Create, how she has been inspired by the phrase "be creatively unpredictable" and even the time she jumped out of a plane! 

This is a great chat and Taylor's enthusiasm for her job really shines through! 

Enjoy this episode!

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Find out how Lead Forensics can help your business here!

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This week, Joe was joined by CEO of Trio Media, Claire Daniels! 

Claire talked through how she took over Trio as its CEO, the positive results that they have seen through their 4 day work week trial and how she takes inspiration, not only from positive events, but through negative experiences too.

Claire is a fascinating person and in this chat, she demonstrates the importance of understanding your own context and perspective when dealing with challenges, not only found in marketing and B2B sales, but in your personal life too.

Enjoy this one, it's a belter!

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Find out how Lead Forensics can help your business here!

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