06.02.2021 - By Jeffrey Vocell, Sharebird
Building out the product marketing function can be a daunting task. You have to consider the company’s goals, the needs of your cross functional teams, and the needs of the individuals on your team. Where do you start? How do you ensure you’re continuously empowering your team members while also driving adoption across all parts of the organization? Tune into this episode to hear Gregg break it down for us using what he’s learned while establishing the function at Zapier.