For generations, Indian women moved through perimenopause and menopause in silence — misdiagnosed, dismissed, or simply left to figure it out alone. That's changing. Driven by social media, celebrity candour, and a growing wellness economy projected to hit $24 billion globally by 2030, menopause is finally becoming a public conversation. But with awareness comes noise — supplements, coaches, and brand tie-ins are flooding a space where women are looking for genuine answers. This episode of ET Deep Dive is based on Nupur Amarnath’s story tracing how menopause went from stigma to storytelling, who's driving that shift in India, and what still needs to change.

Narrated by Anirban Chowdhury

Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, Two Women Fought to Change India's Maternity Laws...and Succeeded, Can India Truly End Naxalism?, Semaglutide Goes Generic: Big Pharma’s Moat Breaks  and much more.

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

See omnystudio.com/listener for privacy information.