Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

In this episode of the Etsy Seller Success podcast, Dylan sits down with Laylee Emadi, educator-turned-entrepreneur, speaker, and founder of the Creative Educator Conference. Laylee shares how she transitioned from teaching in the classroom to building a thriving education business—replacing her teaching salary in less than six months.

This episode is for anyone wondering how to step into a new chapter, show up as an expert, and communicate their message with clarity—whether you’re speaking on stage, teaching online, or growing a personal brand alongside your product-based business.

Laylee gets real about building authority, embracing your natural speaking style, hiring the right support, and creating programs that actually serve your audience. If you're ready to lead, teach, or speak with confidence in your niche, this conversation will show you how to get started.

In this episode, we cover:
[01:16] Building a Business Through Photography and Mentoring
[03:08] Making the Leap from 9–5 to Self-Employment
[04:47] Replacing Her Salary in Under 6 Months
[06:00] Her First Business Model: Clients, Workshops & Mentorship
[07:01] What Makes You Qualified to Teach (And How to Know)
[08:32] Organically Creating Her Conference & Coaching Programs
[10:05] Realizing She’d Never Return to Traditional Teaching
[11:27] Hiring a Team: What Works, What Doesn’t
[13:12] Why Scaling Requires Support
[14:22] Creating the Sought After Speaker System
[16:14] Why Speaking Matters for Product-Based Businesses
[17:24] What Makes a Speaker Memorable
[19:03] Speaker Style: Embrace Who You Are, Don’t Copy Others
[21:03] How to Get Started with Speaking (Even if You’re Nervous)
[22:32] Getting Comfortable on Camera & Building Your Skills
[24:18] The Real ROI of Speaking Engagements
 

Connect with Laylee Emadi:
🌐 Website: layleeemadi.com
📸 Instagram: @laylee_emadi
🎤 Course: Sought After Speaker System

About Laylee Emadi:
Laylee is a former high school teacher turned multi-passionate entrepreneur. She’s the founder of the Creative Educator Conference, the host of the So, Here’s the Thing Podcast, and the creator of the Sought After Speaker System. She helps creatives and experts become confident, compelling educators—whether through speaking, coaching, or course creation.

With over a decade of experience in both education and entrepreneurship, Laylee brings a heart-centered and no-fluff approach to helping business owners teach with impact.

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

The SMARTEST Way to Grow to 10,000 Etsy Sales in 2025

In today's video, we break down the BEST strategy for growing your Etsy shop in 2025. These mindset shifts will elevate your workflow and change your listings from mid to optimal.

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

In this episode, Dylan Jahraus sits down with Gillian Perkins, a successful entrepreneur, homeschool mom of six, and creator of a thriving online business. They talk about how Gillian runs her digital product empire while keeping her workweek under 30 hours and still makes it all work.

Gillian shares how she structures her business to be both profitable and flexible, how she chooses what products to create, and what systems she has in place to keep things running smoothly without burning out. She also opens up about what balance really looks like for her and how her values shape the way she does business.

If you're trying to grow your income while protecting your time and energy, this conversation is packed with helpful insights and real-life inspiration.

Hit play to learn how to build a business that works for your life, not the other way around.

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

Do you have these toxic traits when it comes to your Etsy shop?
In today's video, we break down the top 12 toxic traits that make Etsy sellers fail in 2025.

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

These are 4 Online Side Hustles you should start to quit your full-time job in 2025!

In today's video, we break down the best customer to sell to on Etsy in 2025 and the top 4 products you should sell to them! Whether you're a new Etsy seller or you've had an Etsy shop for years, these are the best tips for skyrocketing your sales in 2025!

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

This is why 99% of Etsy shops fail in 2025...

In today's video, we break down the reasons why Etsy shops fail in 2025 and I give you 3 strategies for becoming a successful Etsy seller!

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

This is why your Etsy Listings look BAD...

In today's video, we break down the best traits of high quality Etsy Listing photos, and exactly what you can do to fix your thumbnail pictures to get you more sales!

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

12 TRENDS That Will Be HUGE on Etsy in 2025 ($850+ A Week)

In today's video, we break down the 12 trends that are coming to Etsy in 2025 and how you can include them in your Etsy shop!

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

This is the EASIEST Etsy Side Hustle to Start in 2025...

In today's video, I'm revealing the easiest product category to sell on Etsy that takes nearly no skill and can be done from the comfort of your living room. Tell me in the comments if you sell this product or if you plan on starting on Etsy with this product!

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.

Why do Etsy Sellers Ignore THIS product that makes $16,143 per month?

In today's video, we break down the product category that earns hundreds of Etsy shops over $10k per month when done correctly.

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

🏆 Student Results dylanjahrausreviews.com

📷 Instagram https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.