Welcome to Episode 191 of The Spokesman Speaks podcast. In this episode, we share a new study on the factors influencing Iowa grocery shoppers' purchasing decisions, who those shoppers trust for information about food and farming, and more. We also hear what 25 Iowa Farm Bureau members learned while recently touring Belgium and the Netherlands to explore European agriculture and learn about European Union (EU) climate regulations.

Resource Mentioned in this Episode:

• Learn more about Iowa grocery shoppers' beliefs and behaviors, through the 2025 Iowa Farm Bureau Food & Farm Index®.
• Visit Iowa Farm Bureau’s social media accounts to see photos and videos from the 2025 Iowa Farm Bureau Market Study Tour: Facebook, Instagram, X
• Read more about the 2025 Iowa Farm Bureau Market Study Tour in the Spokesman.
• Contact Stacy Stevens to express your interest in an upcoming Iowa Farm Bureau Market Study Tour: [email protected]