Ziggy Siegfried has been the AD of the Evansville Purple Aces since April 2022 after serving as the AD at CSU Bakersfield for 8 years. Siegfried hosted me for a visit in Evansville and gave me a tour of campus before sitting down for a wide-ranging conversation. Fighting for Evansville Fan Market Share. Donor Fatigue, Revenue Generation & Naming Rights. Uniform Patch Strategy. Deputy ADs as Basketball General Managers. Hiring Coaches. Most Difficult Decisions. Getting High School and College ADs in a Room Together.

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0:00 Introduction3:23 City of Evansville Market Share with USI in Town7:10 ONRISE Partnership8:14 Communication Approach with Donors & Fans10:28 Donor Fatigue, Revenue Generation, Naming Rights17:10 Uniform Patch Strategy & Considerations24:03 Deputy ADs are Basketball GMs, too29:13 AD VANTAGE: WHERE VICTORY IS VETTED30:30 Coaching Hires36:30 Most Difficult Decisions as an AD39:39 Best Moments as the Purple Aces AD42:17 High School and College ADs in a Room Together