AI is rewriting the rules of analytics. Copilot can pull answers straight from your semantic model and bypass the dashboard entirely. But for all the tech fireworks, the same old truth holds: communication is still the hardest part. Stakeholders don’t always know what they want, builders don’t always know how to translate it, and requirements docs have never fixed that gap. Copilot just puts the tension in sharper focus.

Rob and Justin dig into why vanishing chat histories aren’t just inconvenient, they erase the most honest record of what stakeholders actually care about. Screenshots and Word docs are a band-aid, not a solution. Persistent, shareable conversations could change the way model developers and business users collaborate, but only if governance and security evolve fast enough to keep up. Along the way, they show why usage data from Copilot queries is miles ahead of click stats on a dashboard and why the story of your data has always hinged on the same thing: people understanding each other.

Dashboards may have set the stage, but conversation is where the real action is. Listen now and see what happens when the chat itself becomes the deliverable.