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Comscore has been capitalizing on Nielsen’s recent missteps – and taking the opportunity to throw shade at traditional panel-based measurement. Samples “don’t work well when you have a problem maintaining them,” says CEO Bill Livek.
By AdExchanger Talks4.5
7171 ratings
Comscore has been capitalizing on Nielsen’s recent missteps – and taking the opportunity to throw shade at traditional panel-based measurement. Samples “don’t work well when you have a problem maintaining them,” says CEO Bill Livek.

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